Lennox Hearth Products in 2013 became Innovative Hearth Products and with that change came a rebirth of the identity of the "new" company. In the creation of this logo I wanted to show the moving forward and the modern thinking of the engineers and product developers of this company. Nothing traditional about it . . . but instead, cutting edge design and clean crisp icon that will be the mark paving the future of the hearth industry as we know it.